Marketing Digital

Understanding Online Advertising: Organic Marketing

As a business owner, you decide where and how you share information with prospective clients. With more consumers spending more time online, it’s smart to include digital marketing in your business strategy. Although there are many digital marketing tactics that exist, they all fall into one of two categories: organic or paid. 

To create an effective online marketing plan, you should know the differences. Understanding both approaches will help you craft a strategic online advertising campaign. In today’s blog, we discuss organic marketing. Let’s jump in!

What is organic marketing?

Also known as inbound marketing, organic marketing is the online version of word-of-mouth. In organic advertising, a business shares content on its social media pages and through search engines. To get your target buyer’s persona interested in your business, you must create content that is relevant to them. Additionally, content will help keep your business at the top of their mind when they think of the industry you work in. Moreover, the result of organic marketing is organic traffic. Organic traffic is a measure of all the visits to your business website that can be traced to search engines and your business’ various social media profiles.

What tactics does the organic approach use?

Content creation is the bread and butter of organic digital advertising. Content can include blog posts, client testimonials, special landing pages, videos, infographics and more. Regardless of content type, it must be optimized for search engines. Once it is created, SEO-approved and published, content can be promoted through social media posts and/or email newsletters.

What are the advantages and disadvantages of the organic approach?

The major advantages of organic marketing include its cost and its authenticity. It is free to share content. The only costs will include those associated with its creation and editing. In addition, the organic approach often feels more genuine. Different than a direct sales pitch, it aims to be helpful and educational. Also, organic marketing lets you focus on building trust and long-term relationships with clientele. 

Sadly, most things have their downsides. The major disadvantages of the organic approach are the effort involved in content creation and the time until you see results. Unfortunately, it can be difficult and time-consuming to create quality content that speaks to your buyer’s persona.  In addition, building relationships with prospective clients does not happen overnight. Interest and customer loyalty can only be achieved through consistent engagement with new and current clients.

Do I need to incorporate organic marketing into my online advertising plan?

When it comes to online advertising, organic marketing is the bare minimum because it is very important to engage current and prospective clients. Businesses which fail to leverage the organic approach lose the opportunity to foster emotional connections. Plus, they limit the ways clientele interact with their business. Thus, organic advertising is essential to marketing your business online.

If you are interested in content creation for your business, please reach out to us here at Interscope Media. We are eager to help you maximize your online advertising budget through our high quality content marketing services.

Lastly, be on the lookout for Part 2 of this blog series. Part 2 will cover all things paid marketing. You don’t want to miss it!

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